Portofoliu Flo

Hello there, nice to meet you! I’m an outside-the-box thinker and designer, passionate about fashion, snowboarding, and travel. I love venturing into the unconventional, pushing boundaries and exploring ideas in my creative process that help push my client’s projects forward.

Pushing Feelings Ahead

Social media campaign featuring illustrations and animations for Ahead.

SEE THE PROJECT

SEE THE PROJECT

Illustrating Instapage

A collection of branded illustrations for Instapage’s marketing, blog, and social media endeavours.

SEE THE PROJECT

SEE THE PROJECT

A collection of works that didn’t shape up to be a complete project.

Reimagining Booking

As a travel enthusiast, I wanted to give my take on a refreshed Booking.com concept that highlights usability and brings renewed excitement to picking a room for the night.

The Brand You Can Taste

I love a good burger like everyone else, so it seem only natural
to try and reimagine a well established burger place from
my city and bring in some modern twists.

Always Exploring

In my free time I like exploring all kinds of illustrative and graphic styles to add to my skillset as you can see.

Copyright © 2025 Florina. Made with passion. :)

Social media awareness and install campaign for Ahead.

My task involved brainstorming ideas to help users understand and manage their emotions. Ahead, with its suite of tools, aims to assist users in gaining a better grasp on their feelings, providing exercises for mindfulness and relief.

The logo is positioned at the top for enhanced brand visibility.

The headline is captivating, effectively communicating a significant benefit; it commands attention through its prominent placement in the visual hierarchy, thereby serving as a strong trigger. The value proposition is persuasive and centred around benefits, employing language linked to relaxation. The layout's overall structure enhances the ease with which visitors can absorb the content.

When conceptualising a project, I adopt the perspective of the consumer. I contemplated creating something that I can also relate to. With this approach in mind, I find comfort and rejuvenation in indulging in a leisurely bath on challenging days or when seeking relaxation. I believe this experience is universally relatable. My intention was to seamlessly integrate the notion of relaxation with the usage of the App.

Moreover, the graphic treatment maintains equilibrium in terms of color and proportions, upholding the brand identity while reinforcing the intended message. The animation also serves as a visual cue directing the visitor's eye towards the text.

The distinctive color of the CTA ensures it stands out on the page, further accentuated by its enlarged size for an enhanced user experience. The message conveyed is clear.

Branded illustrations for Instapage.

During my tenure at Instapage, I’ve worked alongside the marketing team amongst others and assisted them with providing key branded assets for various applications, such as blog visuals, infographics, social media posts, etc.